Organizing a sports event that involves a live television broadcast requires detailed planning and seamless cooperation with a professional live broadcast company. From initial discussions to the actual event day, various aspects must be addressed to ensure smooth execution. The following list provides a step-by-step guide to prepare and coordinate with a live broadcast company to make your event viewable by a larger audience in real time.
Here is a ten-point task list for you to consider while preparing for a cooperation with a professional television live broadcast company:
- Initial Contact: Reach out to various broadcasting companies and find out their services, experience in live broadcasting, especially in sports events. Gather necessary information about their technical capabilities, pricing, and availability for your event’s dates.
- Finalize Broadcaster: Based on the initial information, finalize a broadcaster that best meets your needs in terms of experience, capabilities, and cost.
- Establish Detailed Requirements: Outline your needs in terms of broadcast scale (local, national, international), languages, time zones, number of cameras, angles, graphics, and other specific broadcasting needs.
- Create a Broadcast Schedule: Develop a schedule that outlines the event timeline, including when to start broadcasting, when to break, and when to end. This schedule should also include pre-event and post-event shows if any.
- Technical Site Visit: Schedule a technical site visit with the broadcast company to ensure the venue is suitable for all technical and logistical requirements. This will help identify any potential challenges or issues in advance.
- Sign Legal Agreements: Finalize all legal and financial agreements with the broadcaster. Make sure to include clauses related to cancellation, force majeure, liabilities, and other contingencies.
- Announcement: Publicly announce your partnership with the broadcast company and provide information on how the public can access the live broadcast.
- Coordinate Marketing and Promotion: Work closely with the broadcast company’s marketing team to maximize exposure for your event. This might include interviews, promos, advertisements, and social media campaigns.
- Pre-event Rehearsal: Schedule a rehearsal with the broadcaster to ensure all technical aspects are working as intended. This could include testing the cameras, audio equipment, and broadcasting feeds.
- Live Event Management: On the day of the event, coordinate with the broadcast company to ensure everything runs smoothly. Have a contingency plan in place in case of any technical issues or other unforeseen circumstances.
Remember, communication is key to a successful partnership. Regularly check-in with the broadcast company in the lead-up to your event to ensure you’re both on the same page and everything is progressing as planned.